Last updated: May 14, 2024

Maison Noire London or any company, person, affiliate or subsidiary, connected with the same (collectively “we,” “us,” or “our”), provides this Privacy Policy to let you know our policies and procedures regarding the collection, use and disclosure of information through www.maisonnoireldn.co.uk, and any other websites, features, applications, widgets or online services that are owned or controlled by us and that post a link to this Privacy Policy (collectively referred to herein as the “Site”), as well as any information we collect offline in connection with the Site. This Privacy Policy applies to information collected from the effective date forward; information collected while a previous Privacy Policy was in effect remains subject to the terms of that former policy.

By accessing or using the Site, you consent to the information collection, disclosure and use practices described in this Privacy Policy. Please note that certain features or services referenced in this Privacy Policy may not be offered on the Site at all times. Please also review our TERMS OF SERVICE, which governs your use of the Site. 

1. INFORMATION COLLECTION

Information You Provide to Us

Personal Information: In the course of using the Site, we may collect information that identifies you as a specific individual and can be used to contact or identify you (“Personal Information”). Examples of Personal Information include your name, email address, postal address, shipping address, phone number, and shopping history on our Site. You may also provide us with your email address or other personal information in an offline format.

Payment Information: If you use the Site to make purchases, we will also indirectly collect certain payment information, such as payment card, Stripe, PayPal, Square, or other financial account information, and your billing address. A third-party payment processor collects that information; we do not store your credit card information.

Non-Identifying Information: We also may collect other information, such as postal/ZIP codes, and other information regarding your use of the Site (“Non-Identifying Information”) or from you in response to surveys. Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers in a way that enables you to be identified (for example, combining information with your name). We may combine your Personal Information with Non-Identifying Information, but we will treat the combined information as Personal Information.

General Audience Site: The Site is general audience and we do not knowingly collect Personal Information from children younger than age 13. If we become aware that a child younger than 13 has provided us with Personal Information, we will use commercially reasonable efforts to delete such information from our files.

Information Received from Third Parties

We also may receive information about you from third-parties. For example, we may supplement the information we collect with outside records, or third parties may provide information in connection with a co-marketing agreement or at your request. If we combine the information we receive from others with Personal Information we collect through the Site, we will treat the combined information as Personal Information as described in this Privacy Policy.

Information Collected from Users Automatically

We and our third-party service providers, including advertisers, analytics, and third-party content providers, may automatically collect certain information from you whenever you access or interact with the Site. This information may include, among other information, the browser and operating system you are using, the URL or advertisement that referred you to the Site, the search terms you entered into a search engine that led you to the Site, areas within the Site that you visited, and other information commonly shared when browsers communicate with websites.

The information we collect also includes the Internet Protocol (“IP”) address or other device identifier (“Device Identifier”) for any device (computer, mobile phone, tablet, etc.) used to access the Site. A Device Identifier is a number that is automatically assigned or connected to the device you use to access the Site, and our servers identify your device by its Device Identifier. Some mobile service providers may also provide us or our third-party service providers with information regarding the physical location of the device used to access the Site. If such information is linked to your Personal Information, we will treat it as Personal Information under this Privacy Policy.

The Technology Used to Collect Information Automatically from our Users May Include the Following:

Cookies: Like many websites, we use “cookies” to collect information. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We use both persistent cookies that remain on your computer or similar device (such as to save your registration ID and login password for future logins to the Site and to track your compliance with any of our policies) and session ID cookies, which expire at the end of your browser session (for example, to enable certain features of the Site, to better understand how our users interact with the Site and to monitor aggregate usage by our users and web traffic routing on the Site). You may be able to instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all functionality of the Site.

Web Beacons: We may also employ software technology known as “web beacons” or “tracking tags” to help us keep track of what content on our Site is effective and to serve relevant advertising or products to you. Web beacons are small graphics with a unique identifier that may be invisible to you, and which are used to track the online activity of Internet users. Web beacons are embedded in the web pages you review or email messages you receive. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to our Site, to monitor how our users navigate the Site, to count how many emails that were sent were actually opened, or to count how many particular articles or links were actually viewed.

Embedded Scripts: An Embedded Script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your computer or other device and is deactivated or deleted when you disconnect from the Site. In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes and we may use third parties to perform these services on our behalf.

How We Respond To Do Not Track Signals

Please note that your browser setting may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, we do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Community Postings

The Site may provide you the opportunity to participate and post content publicly on blogs, as reviews, through interactive features and through other communication functionality ("Community Postings"). You may choose, through such features or otherwise, to submit or post questions, comments, or other content (collectively, "User Submitted Materials"). Such User Submitted Materials may be displayed publicly along with certain of your Personal Information, such as your name or a screen name. Please note that your use of Community Postings is subject to our Terms of Service.

Note that any Community Postings that you make are public – others will have access to your User Submitted Materials and may use it or share it with third parties. If you choose to voluntarily disclose Personal Information in your User Submitted Materials, that information will be considered public information and the protections of this Privacy Policy will not apply.

Social Media

The Site also may permit interactions between it and a third-party website, service, or other content provider, such as enabling you to “like” or share content to a third-party social media service, or to share content from a third-party social media service to our Site. If you choose to “like” or share content, or to otherwise share information from or via our Site with a third-party site or service, that information may be publicly displayed, and the third party may have access to information about you and your use of our Site (and we may have access to information about you from that third party). Please note that your relationship with any social media service is governed solely by your agreement(s) with such social media service and your interactions with third parties through social media or similar features are governed by the respective privacy policies of those third parties.

You represent that you are entitled to use your social media account for the purposes described herein without breach by you of any of the terms and conditions that govern the social media service, and without obligating us to pay any fees or making us subject to any usage limitations imposed by such social media service.

2. USE AND RETENTION OF INFORMATION

We may use information collected through the Site, including your Personal Information and Device Identifier, in order to: (i) provide you with services or information or fulfill transactions that you have requested or otherwise agreed to receive; (ii) send you special offers from us, artists on our Site, our advertisers, or third-party business partners or other third-parties that we believe may be of interest to you, and to tailor content we display to you, including offers we present to you, both on the Site and elsewhere online or offline; (iii) publish promotional material, including in such material Community Postings that you have made; (iv) allow you to participate in the public areas and other features of the Site; (v) provide customer service to you, including, without limitation, to respond to your questions, complaints or comments; (vi) contact you with regard to your use of the Site or, in our discretion, changes to the Site's policies; (vii) improve the Site or our services, and for internal business purposes; (viii) for legal and regulatory compliance; or (ix) for purposes as disclosed at the time you provide your information or otherwise with your consent, and as further described in this Privacy Policy.

3. INFORMATION SHARING AND DISCLOSURE

We may disclose Personal Information and Non-Identifying information to third parties in our discretion as otherwise described in this Privacy Policy. In particular, we may share the information we have collected about you for the following purposes:

Service Providers: We may employ third-party companies and individuals to perform services on our behalf, such as to host the Site, perform Site-related functions (e.g., without limitation, maintenance services, database management, web analytics and online advertising, payment processing, fraud detection and improvement of our features) or to assist us in analysing how our Site is used. These third-parties may have access to your Personal Information in order to perform these tasks on our behalf subject to the privacy policies of those third parties.

Marketing By Business Partners or Other Third Parties: We may disclose Personal Information about you to selected business partners or other third parties who we believe may be of interest to you, and they may send you marketing offers or similar information directly. If you want to opt-out of such sharing with third parties for marketing purposes, you may notify us of the same. If you later decide that you no longer want to receive communications from a third party, you will need to contact that third-party directly. You also may request, sometimes through your use of a social media service or similar interactive feature or third-party application, that we share information about you with a third-party and we will typically do so under those circumstances.

Legal and Investigative Purposes: We may transfer and disclose information, including your Personal Information and Device Identifier (including IP addresses), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms of Sevice or other applicable Site policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, Site visitors or the public. We may also use Device Identifiers to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies, in our sole discretion.

Internal and Business Transfers: We may share information, including Personal Information, with its parents, subsidiaries, and affiliates, primarily for business and operational purposes. We may sell, transfer or otherwise share some or all of our assets, including your Personal Information, in connection with a merger, acquisition, reorganisation or sale of assets (including, in each case, as part of the due diligence process with any potential acquiring entity) or in the event of bankruptcy.

Sweepstakes, Contests and Promotions: We may offer sweepstakes, contests, and other promotions (any, a "Promotion") that may require registration. By participating in a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice, likeness or other indicia of persona in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, your Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winner’s list.

In some instances, a Promotion may be hosted by a different website than ours. In such instances, that website will have a different Privacy Policy from this one, and you should review such website’s Privacy Policy to see how your Personal and Non-identifying Information will be used.

4. ANALYTICS PROVIDERS, AD SERVERS, AND SIMILAR THIRD-PARTIES

We work with (or may in the future work with) network advertisers, ad agencies, analytics service providers, and other vendors to provide us with information regarding traffic on the Site, including pages viewed and the actions taken when visiting the Site; to serve our advertisements on other websites, within mobile apps and elsewhere online; and to provide us with information regarding the use of the Site and the effectiveness of our advertisements. Some of these service providers may collect information about your visits to the Site, and your interaction with our products and services to tailor marketing messages on this Site and other sites or to trigger real time interaction, customise this Site.  Some of these service providers may be able to collect personal information that you share with this site via a web form automatically and prior to your pressing a submit button; and they may be able to use information from your visits to this Site to send marketing messages to you in a way that may personally identify you. This information is collected through the use of a cookie, a javascript tag and/or pixel, which is industry standard technology used by most major websites.  The information collected by these service providers may include your device’s IP address, user agent, email addresses (where hashed or otherwise rendered pseudonymous) and other user and device level pseudonymous information.  Please keep in mind that your browser settings may not permit you to control the technologies utilised by these third-party companies.  If you would like more information about these practices, please click: HTTP://OPTOUT.ABOUTADS.INFO/#!/

While we may use a variety of service providers to perform advertising services, some of these companies are members of the Network Advertising Initiative ("NAI”) or the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. You may want to visit http://www.networkadvertising.org/managing/opt_out.asp, which provides information regarding targeted advertising and the “opt-out” procedures of NAI members. You may also want to visit or http://www.aboutads.info/choices/, which provides information regarding targeted advertising and offers an “opt-out” by participating companies in the DAA Self-Regulatory Program. Please note that opting out through these mechanisms does not opt you out of being served advertising, and you will continue to receive generic ads while online.

5. SECURITY

We take commercially reasonable steps to help protect and secure the information we collect and store about our customers. The Site uses “https:” security on all pages. All Personal Information provided to the Site is encrypted using industry-standard technology when transmitted over the Internet. We comply with the Payment Card Industry’s Data Security Standards and, as noted above, credit card payment transactions are handled by third-party processors, not ourselves, and we do not store your credit card data. But no method of transmission over the Internet, or method of electronic storage, is 100% secure all of the time. Thus, while we strive to protect your personal data, we cannot ensure and do not warrant the security of any information you transmit to us.

6. INTERNATIONAL TRANSFER OF PERSONAL INFORMATION

The Site is a UK website. We make no representation that this Privacy Policy or its data practices comply with the laws of any other country. Visitors who use the Site and reside outside the United Kingdom do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you are located outside the United Kingdom, please be aware that any information you provide to us will be transferred to and processed in the United Kingdom, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside or are a citizen. By using the Site or providing us with any information, you consent to this transfer, storage, and processing of such information in the United Kingdom.

7. LINKS TO OTHER SITES

Our Site sometimes contains links to other websites. If you choose to click on a third-party link, you will be directed to that third-party’s website. The fact that we link to a website is not an endorsement, authorisation or representation of our affiliation with that third-party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third-party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit Personal Information from you. We encourage you to read the privacy policies or statements of the other websites you visit.

8. WE DO NOT SELL YOUR PERSONAL INFORMATION

We do not collect and sell your information for commercial purposes. Instead, we may use or disclose the personal information we collect: (i) to fulfill or meet the reason you provided the information (e.g., to fulfill an order for a product that you place on our Site); (ii) to provide, support, personalise, and develop our Site, products, and services; (iii) to process your requests, purchases, transactions, and payments and prevent transactional fraud; (iv) to provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses; (v) to personalise your Site experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Site, third-party sites, and via email or text message (with your consent, where required by law); (vi) to help maintain the safety, security, and integrity of our Site, products and services, databases and other technology assets, and business; (vii) for testing, research, analysis, and product development, including to develop and improve our Site, products, and services; (viii) to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations; and (ix) as described to you when collecting your personal information .

We may also disclose your personal information to a third-party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract. We share your personal information with Service Providers and with third-party advertisers, analytics, aggregators, and content providers.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

9. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time and any changes will be effective upon posting. In the event that there are material changes to the way we treat your Personal Information, we will notify you at your last known email address.